The media advertisements and the sex

Stromboli (@stromboli) · · 0 · 1


Sexuality is the most powerful motivator of external force that has ever been and always will be present at all eras and layers of human society in different forms and different intensities. However, today thanks to commercials exploiting the power of sexuality and modern communication technologies in the globalising societies the phenomenon is becoming more widespread and more and more public, with sexuality represented almost in everything from cartoons to detergent ads, indirectly or directly, depending on what age the program is designed for, let it be an advertisement or a newspaper article, etc. Direct sexuality means explicit or overt sexual allusions such as a phallus-shaped ice cream being licked by a woman's pink tongue, while the indirect or hidden sexuality is shown through symbols, of which the most typical form, of course, the phallic symbol, such as in the Disney tales penis-shaped tower where the beautiful princess is locked.


source: https://www.wowamazing.com/trending/sexual-innuendos-in-disney-movie/,
As I pointed out, sexuality is represented at all levels of society. These levels include social strata, age and gender groups, and occupational circles. For example, physical workers usually prefer to see pictures on their lockers from magazines of scantily-dressed or naked posing stunners, but also, males of royal families are said to like spending their free time at various exclusive brothels or with luxury prostitutes. If we look at different ages, the spectrum is also wide. Of course, sexuality is illegal within certain age limit, but the market and business do not always consider it, if we just think of the growing popularity of child prostitution, for which the migrant crisis provided additional opportunities. The elderly age group is also represented in the market as buyer and seller. Western European large pensions allow retired people aged in comfort and well-being thus being in good mental and physical conditions to enjoy the late pleasures of old age sexuality, most notably by poor prostitutes providing the sexual pleasures. In addition, women also have more and more opportunities to enjoy prostitution services. In the past sexual services provided by males was less prevalent in the sex market, but now we definitely see a strong demand growth. An example of this is the female customer group from rich western countries, especially from the English-speaking area, who, obese and deformed due to many childbirth, more and more frequently avail themselves of sex services provided by male prostitutes from poor countries, especially from Africa, where muscular young men blessed with massively developed reproductive organs ensure the gratification of sexual fantasy and pleasure. 


source:
https://www.myjoyonline.com/lifestyle/2018/October-12th/how-female-sex-tourists-are-exploiting-african-men.php,
The manifested forms of sexuality may also be varied in modern society, so let’s see some typical examples of it from the lowest level to the highest. The lowest level occurs in daily commerce because this is what people see every day mainly through advertisements or commercials, which aims to attract customers’ interest. Sexuality is often shown in disguised form like in symbols and allusions, or it might appear quite openly. The aim is to raise male customers’ attention because commercials themselves cannot usually do it without the force of sexuality. Suffice it to show a scantily clad housewife MILF dressed in diaphanous robe with trimmed pubic hair and the most boring detergent liquid ad will be interesting. Tabloids use the power of open sexuality too where naked women and naked celebrities are applied to arouse the intention of purchase. Here we can see the connection of the two industries: media and sex industry. The local stars of the media sexually will get known through explicit sexuality in the context of a dull show like a reality show, often ending up as prostitutes or porn actor/actress, depending on how they take advantage of their relationship. The highest level of sexuality can be seen in politics in the form of prostitution.

Sources: 
https://frankwbaker.com/mlc/sex-in-media/,
https://www.psychologytoday.com/us/blog/pop-psych/201706/understanding-sex-in-advertising

sex sexads sexbusiness sexbuyer sexindutry sexseller sexuality sexualservices sexwork

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