Escort meeting,
Escort marketing
is basically essential in the escort trade. As escorts neither stand out on the
edge of roads like a street walker prostitute and nor advertise their charm in
some public brothels or in shop- windows of the red-light district like in
Amsterdam, therefore customers have to get to them through some medium. Escort
marketing existed even in the ancient times, but not in the form of
advertisement, but in the form of reputation. This is one of the reasons why
the profession has been downplayed in a sense because today’s media practically
is able to sell everything. That the profession is downplayed or dulled-down does
not mean a lower quality in the service, that today’s escorts are worse than
their ancient colleagues. That is not the case. It rather means that long ago
the escorts had to acquire significant literacy for fame, but in contrast,
today some well-written lines on an escort profile and a professional
photographer can make any girl or boy so desirable that she/he will attract a
lot of customers. Well, it might not be that easy, about which I’ll talk about
later on in details.
The escort
marketing is not as smooth as that of most other consumer products. One of the
reasons for this is that escorts are treated as prostitutes by the countries
that prohibit prostitution. And we know what the law prohibits cannot be taken
to the market. That is why ads like this are produced in newspapers: "young,
pretty, good-looking student girl looking for her company in the person of a
sophisticated wealthy gentleman." It actually means that “I'm an escort
girl, please buy my time and take me on a date”. Prostitutes, for example,
similarly disguise their sexual services, pretending not the wish to get
acquainted with someone but in the form of massage service.
Where the law
does not impose a complete barrier on the activities of escorts (Switzerland,
Denmark, Sweden, Greece, Spain, Ireland, etc.), escorts girls, escort boys,
ladyboys, TS escorts, TV escorts have a better situation on the sex market.
Instead of covert advertisements, they can introduce themselves more
specifically to sex clients. Thus, for example, escorts can use escort sites to
advertise their time packs with specifics such as pictures, introductions,
personal information (height, weight, age, origin, skin colour, hair colour,
breast size, sexual orientation) with their favourite list of sexual services (COL,
COF, OWO, fetishes, massage, COB, GFE, analsex, CIM, deep throat, penis
massage, uniforms, French kiss, strap on, breast sex, dominatrix). Nowadays
online escort sites are the most popular media and are available in all
countries where the law allows it.
In the countries
that provide free operations for escorts (which will be discussed in details in
the chapter of laws regulating escort service), besides online escort
marketing, the sexual advertisements can also legally appear in the printed
media. This channel has lost its popularity today. Today's reading trends are
limited to online media platforms, and nowadays even adult generations that are
grown on printed media can routinely handle the Internet. With regard to the
advantages and disadvantages of the online world, it can provide escorts a much
more immediate access from clients. An online escort page does not have to be
bought like a magazine, and it can provide easy access even from a sofa. For
example, in Sweden, on the most famous escort site (sex-tjejer.com), prospective
sex clients can find newer and newer escorts on a daily basis. If escorts want
to post an advertisement, they do not have to go to the escort agency in person;
instead they can simply edit their own escort portfolio from home. Last but not
least, the world of the internet can also give opportunities to advertise for
those escorts who do not want to spend money on ads.
Besides the online
escort sites and escorts advertisements in magazines, escort agencies can provide
additional opportunities, for instance, by undertaking the marketing activity
from escorts. After registration on an escort site, escorts get into a database
system which is open to the members of the site. At escort agencies, in
general, professional management deals with escort marketing. Depending on the
agencies, escorts’ professional portfolio is edited fully or in some extent.
Escort agencies are usually specialized in employing professional, luxury escorts,
so escorts have to meet certain requirements for registration. The disadvantage
of working through escort agencies is that escorts have to give some per cent
of their income to the agencies.